Spectrum Project 3 - Instructors

Catherine A. Gugerty

Adjunct Professor University of South Florida

Cathy is a 30 year veteran of broadcast television with vast experience in news,
production, branding, image promotion, media planning, and public relations. She
held the position of Vice President and General Manager at WDEF TV in
Chattanooga, Tennessee before moving to the Tampa area to pursue teaching.
Previously, Cathy held the position of Director of Marketing for the Media
General Broadcast Group, working the with the Media General stations to
ensure high quality marketing and promotion. Prior to accepting this position
with Media General, Cathy worked as Director of Promotion and Marketing
for WESH-TV in Orlando, FL. Cathy also held the position of Director of
Broadcast Services at WTNH-TV in New Haven, CT., managing the promotion,
programming, production, and community service departments. Other creative
positions include WMC in Memphis, WISN in Milwaukee and WREX in


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